2012 is the year of the dragon. And the mobile. And the tablet.
Just 18 months from launch, the use of tablets for online shopping has almost equalled that of mobile phones and it is growing even faster than the mobile.
According to the Logan Tod & Co’s 6th Annual Online Future Shipping Index, 14 percent of respondents used an iPad or other tablet device to make a purchase in the run up to Christmas and 15 percent of respondents used a mobile to purchase an item.
And having just got over one Christmas, tablets are set to drive a bumper one in 2012 too, with online shopping forecast to grow between 18-22 percent later this year.
The message to retailers has therefore to be – include tablets and mobiles in your multichannel plans for 2012.
Some Ve UK people are in Boston working with our American team this week. They say they’d forgotten just how great a city Boston is. Isn’t that crazy! We’re pretty spoiled in this company for great locations it has to be said. Just another perk…
Did we mention we’re still hiring?