Make Shopping Cart Abandonment a thing of Christmas past
Online Christmas sales this year are expected to rise by 28.8% (£2.6bn) to £11.5bn – equivalent to 17p for every pound spent during the festive period, reinforcing the importance of the online sector in driving retail growth. On Black Friday in the States (the 26th November), $! Billion is expected to be spent online. Manic Monday which swiftly follows in the UK (29th November), UK shoppers are predicted to spend £537m or £22.4m an hour online. Impressive. However, flip these and then investigate the failure metrics, i.e. the revenues lost to shopping cart abandonments. Official industry statistics put abandonment of online transactions anywhere from 65 – 88 percent. That’s a costly problem. You do the math(s).
But VeCapture can help. Talk to us now. We want to assist. With us you can be recovering your abandoned web traffic same day.